Terms of Use

1. Using the platform

To use AvataReel, you must be at least 18 years old and legally able to enter into contracts. If you create an account on behalf of a company, you represent that you have authority to act for it.

AvataReel lets you generate vertical videos from an Influencer (from the catalog or uploaded by you), a script and, optionally, a scene with a prompt and a product image.

AvataReel is a tool. You decide what is created, with which script, image, voice, brand or product, and where the video is published.

2. Responsibility for the content you create

You are solely responsible for the content you create on AvataReel: the scripts, prompts, images, voices, brands and products you upload, and the videos generated from them. AvataReel is not responsible for this content.

You are also solely responsible for how you use, publish and distribute the videos, including in paid ads, and for any claims they make about products, services, prices or results.

Before using any content, you must make sure you hold the rights and permissions needed for the faces, voices, brands and products in it, and that the video complies with applicable law, including the Brazilian Consumer Defense Code (Código de Defesa do Consumidor), advertising standards (such as those of CONAR, Brazil's advertising self-regulation council) and the rules of the platforms where it is published.

The videos are generated by artificial intelligence. You are responsible for telling your audience, when the law or the platform's rules require it, that the content is advertising and that it was created or altered with AI.

AvataReel does not review or pre-approve the content users create. Generated content does not represent the opinion, endorsement or recommendation of AvataReel.

3. Ownership and commercial use of the videos

The videos you generate are yours. We grant you a worldwide, perpetual, royalty-free license to use the generated videos commercially in paid media (Meta, TikTok, Reels, Shorts), organic content, landing pages and any other channel.

This license depends on your compliance with these Terms and on your holding the rights to the content you uploaded. AvataReel does not claim ownership of the videos you generate.

4. Credits and payment

Generating videos uses prepaid credits, bought in Brazilian reais (BRL) through Stripe, by card or Pix. Buyers outside Brazil pay in US dollars (USD) by card through Stripe. Purchased credits do not expire, and there is no recurring per-user charge.

If a video fails to generate, its full cost in credits is automatically refunded to your wallet.

5. Refunds and right of withdrawal

Under Article 49 of the Brazilian Consumer Defense Code, you may cancel a credit purchase within 7 (seven) calendar days of the purchase, as long as the credits bought have not been used. In that case, the amount paid is refunded.

Credits already used to generate videos are not refundable, except for the automatic refund of videos that fail. To request a refund, write to hello@avatareel.com.

6. Acceptable use and prohibited content

You may not use the platform to create content that is misleading, defamatory, discriminatory or sexually explicit, that impersonates others without permission, that infringes intellectual property or image rights, or that breaks applicable law.

We may remove content and suspend or close accounts that break these rules, without prior notice when the violation is serious.

If you find a video that violates your rights, write to hello@avatareel.com. We will review the request and, when appropriate, remove the content from the platform.

7. Service availability

We make reasonable efforts to keep the platform available, but the service is provided as is, with no guarantee of uninterrupted availability. We may change, suspend or discontinue features, with notice when possible.

8. Limitation of liability

To the fullest extent permitted by law, AvataReel is not liable for content created by users, or for damages arising from the use, publication or distribution of the generated videos.

AvataReel is also not liable for the use of images, voices, brands or products for which you did not hold the necessary rights, or for the commercial results of campaigns made with the videos.

AI-generated videos may contain inaccuracies or flaws. You must review each video before using it.

9. Indemnification

If a third party, an authority or an ad platform makes a claim against AvataReel because of content you created or published, you agree to take on that claim and to reimburse AvataReel for the resulting costs, damages and attorneys' fees.

10. Governing law and venue

These Terms are governed by the laws of the Federative Republic of Brazil. Any disputes will be settled in the courts of the consumer's place of residence, as provided by the Brazilian Consumer Defense Code.

11. Changes and contact

We may update these Terms from time to time; material changes will be shown by the Last updated date at the top of this page.

Questions about these Terms? Write to hello@avatareel.com.