6 product video scripts for Black Friday (with a demo scene)

On Black Friday, everyone advertises at the same time. People scrolling the feed see dozens of offers a minute. The video that stops the thumb is the one that shows the product working, quickly and with no filler.

Below are six scripts to adapt. Each has about 15 seconds of speech and comes with three pieces:

• the script, to paste into AvataReel;
• the demo action, the scene of up to 5 s of the product in use;
• the extra scene to add in the AI Editing editor.

The products are examples. Swap in your own and keep only what is true about it.

Garrafa térmica

Luminária de mesa

Difusor de aromas

1. Beauty: face cream

Script:

My face felt tight by the end of the day. This cream has a light texture and disappears into the skin in seconds. Look how easily it spreads.

Demo: the cream coming out of the jar and spreading on the back of the hand.

Extra scene: a Checklist with three features you can back up, like "Light texture", "50 g jar" and "Fragrance-free".

2. Electronics: Bluetooth earbuds

Script:

I was always fighting tangled earphone wires in my bag. These connect on their own when I open the case. Look how fast.

Demo: the case opening and the earbud coming out of it.

Extra scene: Steps with use in three stages: "Open the case", "Put it in your ear", "Ready to listen".

3. Home: thermal bottle

Script:

This thermal bottle changed my routine. I put in ice water in the morning and by the end of the day it's still cold. Look at the bamboo lid.

Demo: the hand twisting and opening the lid.

Extra scene: a Checklist with "Lightweight", "Leak-proof" and "Bamboo lid". It is the video from the before-and-after example in this series.

4. Fashion: running shoes

Script:

I searched a long time for a light shoe to run in the morning. This one weighs almost nothing and the upper breathes. Look how it bends.

Demo: the shoe being bent with both hands, showing the flexible sole.

Extra scene: Cross out and keep, crossing out "Heavy shoe" and "Stuffy feet" and keeping "Light and ventilated".

5. Fitness: shaker bottle

Script:

My shake was always lumpy. This shaker has a spring that mixes everything in a few seconds. Look how it turns out.

Demo: the lid closing and the shaker being shaken.

Extra scene: a Punchline with three words: "No lumps, no mess".

6. Pets: slow feeder

Script:

My dog ate so fast it made him sick. With this bowl, he eats slowly. Look at the shape of the bottom.

Demo: kibble falling into the bowl and spreading between the dividers.

Extra scene: Steps: "Pour in the food", "Let the pet eat", "Wash in the sink".

What these scripts have in common

Notice the structure. It repeats in all six:

The last sentence matters. In the generated video, the demo comes right after the opening. In AI Editing, it becomes a product scene on the timeline, and you can move it to start on the word "look". That way the scene arrives at the moment the person expects to see something.

Now it's your turn

Write your product's script in the box below. It counts the characters and estimates the video length.

Cautions before publishing

• Say only what is true. If you did not measure how many hours the bottle keeps water cold, do not state a number.
• Do not invent urgency. "Last units" only counts if it is true. See how to build anticipation without it in the post on the warm-up campaign.
• Attach the photo of the real product. Without a photo, the demo shows a similar but different product.
• Review the demo. The AI interprets the requested action, and the result can vary. Watch it before uploading the ad.

To organize production for the whole campaign, use the guide to Black Friday creatives. For the step-by-step in AvataReel, see how to create a video with a product demo.