How to make a VSL with an AI avatar for info products (Hotmart, Kiwify)

To make a VSL with AI, write the sales script, split the text into blocks of up to 90 seconds and generate each block with an avatar that speaks with lip sync, in Portuguese, English or Spanish. Then join the blocks in an editor and upload the MP4 to the sales page on Hotmart or Kiwify. No studio, no camera and no reshooting for every tweak.

What is a VSL and why make it with AI?

A VSL (video sales letter) is the sales letter in video form. It is the video at the top of the sales page for a course, mentorship or e-book that leads the visitor to the offer.

Shooting a VSL the traditional way takes three things that are hard to bring together: a finished script, someone comfortable in front of the camera and time to reshoot. The last one is the most expensive. Every change to the price, the bonus or the promise calls for a new recording.

With AI, a change becomes a text edit. You change the paragraph, generate the block again and swap the file. That lets you test 2 or 3 hook versions in the same week.

Which script structure should you use for the VSL?

Most info product VSLs follow 6 parts. Use this order as a starting point and adjust it to your audience:

Be careful with the proof. Use only real testimonials and numbers, with permission from the people who appear. An AI avatar is a presenter, not a customer. Do not put in its mouth a result story that nobody lived.

How do you split the VSL into 90-second blocks?

In AvataReel, each avatar video is up to 90 seconds long, in both qualities. The length comes from the size of the script: about 15 characters per second of speech. A 90-second block fits in roughly 1,350 characters.

In practice, group the parts of the table above into two or three blocks. For example: hook and problem; mechanism and proof; offer and call. Keep the offer in its own block. That way, when you change the price or the bonus, you regenerate only that block. The rest of the VSL stays the same.

Three tips to keep the cuts natural:

• Keep the same avatar and the same format in every block.
• End each block on a complete sentence. Avoid cutting in the middle of an idea.
• Cover the transitions with a slide, a screen clip or a caption in the editor.

Who should present the VSL: you or a catalog avatar?

It depends on how much your image weighs in the sale.

• Your own avatar: best for mentorship, consulting and courses where the audience buys your authority. You create the avatar with a photo and, if you want, a voice sample. The first avatar made from your photo is free.
• Catalog avatar: best for products where the method matters more than the author, or for those who do not want to appear on camera. You choose the profile that fits the audience.

In both cases, the voice comes out with lip sync, in the language you pick (Portuguese, English or Spanish), and the video comes out as an HD MP4 with no watermark.

How much does it cost to make a VSL with AI?

The cost per video is per second and depends on the quality. On Premium, a 90-second block costs 47 credits. Here are four scenarios on Premium:

The numbers apply to the avatar talking straight to the camera. If the avatar holds the product, the 90-second block on Premium costs 50 credits, including the 8 credits of product preparation.

Credits do not expire, so what is left over covers hook tests and traffic creatives. Credit packs are sold in USD by card ($9, $19, $39 and $79). If you produce every month, you may prefer a plan, at $12, $21 or $59 per month. See all the prices at /pricing.

How do you publish the VSL on Hotmart or Kiwify?

AvataReel delivers MP4 files. There is no direct integration with Hotmart or Kiwify, the info product platforms widely used in Brazil. The common flow is:

1. Join the blocks in a video editor.
2. Upload the final file to the player you already use on the sales page.
3. Embed the player on the product page.

For paid traffic, also generate short 9:16 versions of the hook. They take the Reels and TikTok audience to the page where the full VSL runs.

Where can you see VSL examples by niche?

There are pages with a sample script for each type of info product:

• AI VSL: overview
• VSL for info products
• VSL for mentorship
• VSL for an English course
• VSL for a pastry course
• VSL for a career coach
• VSL for financial consulting
• VSL for a nutritionist

For the full content strategy, read AI UGC for info products and see the pages for info product creators and coaches.

Start with the hook

Do not produce the whole VSL at once. Write three versions of the hook, generate each one and see which holds attention best. Create your AvataReel account and buy credits to test the versions.